Integration of brands with the film content becomes greatly popular nowadays. In fact, it reaches to such levels where it not only helps film producers to bring down promotional costs but also makes the brands immensely popular. Nowdays in film advertising in Chennai becomes trend, script writers and directors integrate products so well with the scripts that it becomes part of the storyline and doesn’t look like merely a brand promotion. The idea of In film branding becomes a great hit and according to the movie and advertising experts, it will increase the market manifold. Today, almost every second film includes promotion of products and services
Promotional tie-ups become an instant hit because they add to the revenues and cut down the costs. For producers, it is a sizable revenue opportunity. Every production house signs contracts with multiple brands to showcase in the movies. However, it is always a good idea to partner with fewer brands. There is no point in increasing the number. Sometimes, small budget movies sign an agreement with only one brand. They make it part of the main storyline. The example is polladhavan, a low budget film that used Bajaj Pulsar brand as the main character. Since the brands support incredible support to the movie that no other method of advertising can offer, in film advertising becomes an instant hit
Direct or indirect promotion, it is always successful
Today, directors and story writers become quite creative and imaginative as far as in film branding is concerned. Not only in story lines, but brand names appear in lyrics and movie titles as well. Sometimes, in film branding is done in an indirect manner by displaying logo or hoardings in the background. Sometimes, the branding is quite obvious and direct where movie characters endorse the brands openly. How the promotion will be done depends on film advertising agencies in chennai that take care of the task. Studies indicate that it is quite an effective way of making a brand successful
There are few numbers of in film advertising agency in Chennai that offer creative and effective ways of brand endorsement through movies and serials. There are experts who use their imagination to integrate products into the script. Bwana is a leading in film branding agencies in Chennai that does the best advertising ideas for their clients. Content integration is the upcoming trend. Utmost care is taken that in film branding appear in a natural way and do not become a hindrance to the natural flow.